Y&M Blog

The resource for our retailers to learn more about our brands and best practices at retail.

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Brand Insider
In the News INTRODUCING DELE: Helle's New Outdoor Chef Knife November 16, 2023 Introducing Helle’s new premium Outdoor Chef Knife Dele – the ultimate companion for your culinary adventures. Designed and crafted with a focus on function, form and durability, this knife is built to withstand the rigors of outdoor cooking and look good while doing it.

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A Guide to Helle SteelsIntroducing the Helle 2024 Limited Edition AudunTalking Points and Tips to Introduce the Ivanhoe Brand to Your CustomersSix Production Steps to How Mueller Tools are MadeHelle Mandra Original versus the Mandra FG

In the News

In the News
Introducing the Helle 2024 Limited Edition Audun
February 21, 2024
In the News
Esker Leather Snowshoe Bindings Keep Traditions Alive
January 16, 2024
In the News
Helle Mandra Original versus the Mandra FG
January 6, 2024
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At Retail

At Retail
Talking Points and Tips to Introduce the Ivanhoe Brand to Your Customers
October 21, 2023
At Retail
Planning the Ultimate Winter Hot Tenting Experience
November 8, 2022
At Retail
Knife & Axe’s 4 Easy Tips for Customers to Take Care of Their Tools
September 7, 2022
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Brand Insider

Brand Insider
A Sneak Peek at an Ivanhoe Photoshoot
April 23, 2024
Brand Insider
A Guide to Helle Steels
April 22, 2024
Brand Insider
Six Production Steps to How Mueller Tools are Made
February 14, 2023
View All Brand Insider